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Expert insights on restaurant marketing, trends, and success strategies
Your Google Business Profile Is Why Customers Can't Find You

Your Google Business Profile Is Why Customers Can't Find You

After managing online presence for dozens of restaurants, I've watched the same Google Business Profile mistakes cost owners thousands in lost revenue. Here's what's actually broken.

Tim Mushen

Most Restaurant Websites Are Why Customers Order From Someone Else

Most Restaurant Websites Are Why Customers Order From Someone Else

I've reviewed hundreds of restaurant websites, and 90% make the same fatal mistakes that send hungry customers straight to competitors. Here's what's costing you orders.

Tim Mushen

You're Losing Customers Because You Ignore One-Star Reviews

You're Losing Customers Because You Ignore One-Star Reviews

After watching hundreds of restaurants handle reviews, I can tell you exactly why ignoring bad reviews destroys your business while your competitors thrive. Here's what actually works.

Tim Mushen

Your Restaurant Doesn't Show Up in Local Searches and Here's Why

Your Restaurant Doesn't Show Up in Local Searches and Here's Why

I've fixed local SEO for restaurants in forty cities, and the same five mistakes keep costing owners thousands in lost walk-in traffic. Here's what's actually broken.

Tim Mushen

Your Restaurant's Instagram Isn't Bringing in Customers

Your Restaurant's Instagram Isn't Bringing in Customers

After auditing social media for hundreds of restaurants, the pattern is clear—posting food photos isn't a strategy, and it's definitely not bringing people through your door. Here's what actually works.

Tim Mushen

Third-Party Delivery Apps Are Bleeding Your Restaurant Dry

Third-Party Delivery Apps Are Bleeding Your Restaurant Dry

I've run the numbers for dozens of restaurants using DoorDash, Uber Eats, and Grubhub. The commission fees are destroying margins and you're losing more money than you realize. Here's the actual math.

Tim Mushen

Your Menu Isn't Optimized for Search and It's Costing You Customers

Your Menu Isn't Optimized for Search and It's Costing You Customers

After optimizing menus for restaurants across the Pacific Northwest, I've discovered that how you write your menu descriptions determines whether people find you in searches. Here's what actually works.

Tim Mushen

Stop Competing for 'Best Restaurant' and Target Long-Tail Searches Instead

Stop Competing for 'Best Restaurant' and Target Long-Tail Searches Instead

I've helped restaurants dominate search rankings by ignoring competitive terms and owning specific long-tail keywords. Here's how small restaurants beat major chains in local search.

Tim Mushen

You're Not Showing Up on Google Maps Because You Ignored These Six Things

You're Not Showing Up on Google Maps Because You Ignored These Six Things

After optimizing Google Maps presence for restaurants in forty cities, the pattern is brutal—small mistakes in your setup cost you thousands in lost walk-in traffic. Here's what's actually broken.

Tim Mushen

Voice Search Is Sending Customers to Your Competitors

Voice Search Is Sending Customers to Your Competitors

I've tracked how people use Siri and Google Assistant to find restaurants, and the pattern is clear—voice searches use different language than typed searches. If you're not optimized for it, you're invisible.

Tim Mushen

You're Missing Seasonal Search Traffic Worth Thousands Every Year

You're Missing Seasonal Search Traffic Worth Thousands Every Year

I've tracked seasonal search patterns for restaurants across two years, and the spike in specific searches during holidays and events is massive. Most restaurants completely miss these opportunities.

Tim Mushen

Your Competitor Is Stealing Your Customers and You Don't Even Know How

Your Competitor Is Stealing Your Customers and You Don't Even Know How

After analyzing search visibility for competing restaurants in the same neighborhoods, the patterns are brutal—small strategic differences create massive advantages. Here's what you're missing.

Tim Mushen

Why Restaurant Owners Struggle With Yelp's Review Filter System

Why Restaurant Owners Struggle With Yelp's Review Filter System

After helping restaurants navigate Yelp for years, I've seen consistent frustration with filtered reviews and the lack of control over business profiles. Here's what makes managing Yelp so challenging.

Tim Mushen

No-Show Reservations Are Killing Your Revenue and Here's Why They're Getting Worse

No-Show Reservations Are Killing Your Revenue and Here's Why They're Getting Worse

I've tracked no-show rates for restaurants across the Pacific Northwest, and the problem has exploded since zero-friction online reservations became standard. The solution isn't what most restaurants think.

Tim Mushen

Food Bloggers and Influencers Are Demanding Free Meals and You Should Say No

Food Bloggers and Influencers Are Demanding Free Meals and You Should Say No

After watching restaurants deal with influencer requests for years, the pattern is exhausting—most have tiny engaged audiences and expect full comp meals. Here's when it's actually worth it and when you're being scammed.

Tim Mushen

Why Deep Discount Deals Rarely Work for Restaurants Long-Term

Why Deep Discount Deals Rarely Work for Restaurants Long-Term

I've analyzed results for restaurants running daily deal promotions, and the pattern is consistent—short-term traffic doesn't translate to sustainable customer relationships. Here's the math.

Tim Mushen

Your Restaurant Email List Isn't Making You Money Because You're Doing It Wrong

Your Restaurant Email List Isn't Making You Money Because You're Doing It Wrong

After building email strategies for restaurants with thousands of subscribers, the pattern is clear—most restaurants collect emails and then either spam or ignore them. Here's what actually works.

Tim Mushen

Why TripAdvisor Matters Less for Local Restaurants Than It Used To

Why TripAdvisor Matters Less for Local Restaurants Than It Used To

After tracking TripAdvisor referral traffic for restaurants over five years, the decline is significant. The platform that once drove substantial traffic now plays a much smaller role for local dining.

Tim Mushen

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